the impermanence of everything.
Often considered untranslatable, mono no aware encapsulates a delicate truth:
that everything is fleeting — youth, seasons, faces, gestures — and that beauty lies not in permanence, but in our ability to feel while it lasts.
It is not sadness. It is presence.
A gentle awareness of time passing, and a reverence for all that is temporary.
Applying this idea to weddings allows for celebrations that are not only beautiful and memorable — but deeply meaningful.
Not because they are perfect, but because they are lived moment by moment.
Because the wind will change. The light will fade. And still — that’s where the meaning is.
Photography, for us, is a way of honoring what will soon disappear.
Not with mourning, but with presence. With gratitude.
With a quiet knowing that nothing lasts — and that’s exactly why it matters